Arts Council England has today announced that a total of £ 5 million will be invested in six creative people and locations in London over the next three years – made possible by National Lottery players – to deliver more grassroots cultural experiences in areas across England where engagement in arts and culture is below the national average.
Since 2012, Creative People and Places projects have brought together communities, grassroots, and cultural organizations as partners to take the lead in selecting, creating, and participating in arts and culture activities that their communities want and need.
By 2021, there were over 7.4 million people engaged in creative people and places projects, of which 83% involved people who do not regularly engage in arts and culture. The far-reaching effect of the program continues by enabling over 17,404 volunteers and over 1000 local partners to participate – including a haulage company, a rugby club and several housing associations – all helping to put creativity at the heart of local communities.
This new round of funding means that every National Lottery ticket purchase helps more villages, towns and cities up and down the country to thrive through a collaborative approach to culture – from Wigan to Walsall, from Rochdale to New Forest, and from Boston to Basildon .
A total of 39 Creative People and Places projects, 11 of which are brand new, will be supported, covering 56 local authorities, which will take the total investment for the period between 2022 and 2025 to GBP 38.3 million, and the total investment is increased to GBP 108 million since the start of the program in 2012 until 2025.
Minister of Culture Nadine Dorries said: “Everyone, no matter where they come from, should be able to experience art and culture. The fantastic Creative People and Place projects are helping to make culture more accessible and strengthen the bonds in local communities. I’m glad this £ 38.3 million funding will ensure that more people across the UK have access to brilliant cultural and creative activities on their doorstep. “
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