Beginning tomorrow, Barcelona will grow to be a testing floor for a brand new immersive and digital style expertise by the hands of H.
Beginning tomorrow, Barcelona will grow to be a testing floor for a brand new immersive and digital style expertise by the hands of H
Additionally it is a pioneer in incorporating into its bodily retailer, and together with new garments, an area to promote a cautious number of second-hand clothes and niknaks from different companies. The target is to seduce the digital natives of technology Z with a very groundbreaking idea that's half of what's generally known as an omnichannel expertise.
H
An immersive first room, with two massive screens that detect motion and work together with the general public, and a "style tales" gallery, with novelties and emblematic items from the Swedish model's archive, welcome customers. There an aperitif of the brand new summer time 2023 assortment is proven.
The immersive and digital expertise continues with one other massive display screen by which mannequins parade. Due to a QR, consumers can select which fashions are proven in movement on the display screen and the equipment to spherical off the look, which could be bought within the retailer or on its on-line channel.
Undoubtedly one of the shocking novelties is positioned within the Divided space, devoted to youthful style. It is about what H
One other initiative that has turned the Barcelona retailer of H
It's a cautious number of some 360 items and a few equipment for ladies from probably the most various manufacturers that can fluctuate each week in response to the developments that H
The immersive expertise and that all-in-one that the Swedish agency promotes in Barcelona is accomplished with a renewed meeting of its residence line, an area the place you may have espresso from the famend native firm Syra Espresso, and an space for probably the most little ones play with Lego.
Ralf Wein, Director of the Southern Europe Area of H
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