An Australian mother-of-two who founded her own beauty brand has seen a huge increase in sales after Khloe Kardashian sprayed her curling machine for $ 89 with her 199 million Instagram followers.
Tara Simich, founder of Mermade Hair, said her beauty brand’s 32mm AND Waver gadget sold out within hours of the Keeping Up With the Kardashians star sharing a video of herself creating gorgeous beach waves.
The brand sold 11 times the volume of its pink product during the first 24 hours.
“Sales have exceeded expectations, making it a record-breaking 24 hours for Mermade Hair. It feels pretty surreal, ”said Tara, a mother of two from Perth.
Watch Khloe Kardashian curl her hair in the video above
Over the weekend, Khloe raved about the styling tool, saying she was “literally obsessed” with her “wavy mermaid hair”.
“I’m so excited to show you Mermade Pro Waver. Now I see this on my exploration page, I have my friends using it all the time, and I’m so excited to show you how easy it is,” he said. she in the video.
“I’m not the best at doing my hair, so I like really simple, easy tools, and that’s what I’m about to show you.
The video shows Khloe seamlessly curling her hair with the tool in seconds.
“So just like that, it’s super easy. I have used this a handful of times and I have never failed. If I can do it, anyone can do it, ”she said.
With a host of well-known fans – including Rita Ora, Sofia Richie and Hailey Bieber – the hair curler has made waves in the beauty world after becoming the “fastest-selling hair beauty on the market”.
Described as a “game changer”, the hair tool promises “beachy, boho or glam waves in half the time” – and it is the perfect solution for those who have difficulty curling or waving their hair.
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