SINCE Elon Musk's takeover of Twitter in October 2022, fairly a number of modifications have been made to the platform's back and front ends.
On February 26, 2023, Esther Crawford was allegedly certainly one of no less than 200 Twitter workers laid off in Musk's newest cuts to the main tech firm.
Who's Esther Crawford?
Esther Crawford is a San Francisco-based product supervisor who was most not too long ago the Director of Product Administration at Twitter.
Prior to now Crawford has labored for firms like Stride Labs, Coach.me, and Weight Watchers in numerous positions together with Product Advertising Lead and Lead Social Media Strategist, in keeping with her LinkedIn.
In 2016, she created a startup known as Squad, which was acquired by Twitter in December 2020.
In accordance with her profile: "The mission behind Squad was to create a digital hang around house to lower loneliness and enhance human connection. Our secret sauce was making display screen sharing and cowatching movies accessible and enjoyable.
Crawford obtained her bachelor's diploma in philosophy from Oregon State and her grasp's in worldwide relations and nationwide safety research from Durham College with a specialization in US-Arab relations and Arabic language research.
She is a mom of three and a spouse to Bob Cowherd - an entrepreneur, product chief, engineer, and investor.
As per her on-line bio, when she is not working, Crawford will be discovered mountain climbing, attending music festivals, or having fun with time along with her household.
Why did Crawford go viral?
Shortly after Elon Musk took over as CEO of Twitter, Crawford was tasked with relaunching Twitter’s Blue subscription product.
In November 2022, she posted a photograph on the platform of herself sleeping on the ground on the workplace, captioned: "When your staff is pushing around the clock to make deadlines generally you #SleepWhereYouWork."
Her publish, nonetheless, went viral and was met with numerous types of criticism in regard to Musk's obvious tyrant rule over the platform, in addition to Crawford's regarding quantity of dedication to her job.
In response to the feedback she was getting, Crawford tweeted: "Since some persons are shedding their minds I am going to clarify: doing arduous issues requires sacrifice (time, vitality, and so forth).
"I've teammates around the globe who're placing within the effort to convey one thing new to life so it is necessary to me to point out up for them & maintain the staff unblocked."
She continued with: "I really like my household and I’m grateful they perceive that there are occasions the place I would like to enter overdrive to grind and push in an effort to ship.
"Constructing new issues at Twitter's scale may be very arduous to do. I am fortunate to be doing this work alongside a number of the greatest folks in tech."
One consumer took the feedback to write: "I applaud your dedication and arduous work!!"
Others, nonetheless, disagreed - with one consumer tweeting: "I do not know who all wants to listen to this however nobody ought to need to sacrifice their psychological or bodily well being so a billionaire boss should purchase a much bigger boat (or spaceship or no matter they're into lately)."
Was she fired from Twitter?
In accordance with experiences, by the top of February 2023, Musk laid off no less than 200 workers in his newest rounds of cuts.
Crawford was allegedly one of many many Twitter employees whose job was terminated by way of e mail.
On Sunday, February 26, she confirmed her departure by tweeting: “The worst take you would have from watching me go all-in on Twitter 2.0 is that my optimism or arduous work was a mistake.
“Those that jeer & mock are essentially on the sidelines and never within the area. I’m deeply happy with the staff for constructing by way of a lot noise & chaos.”
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