It’s simple to fall into snug magnificence routines and use the identical cosmetics and software methods yr after yr. However the face you will have at 50 isn’t the identical because the one you had even a couple of years in the past, so what labored earlier than might not be enhancing your finest options.
“Most of us realized to use make-up once we have been in our early 20s, and all we wished to do then was look older,” mentioned Ariane Poole, a 66-year-old knowledgeable in make-up for girls over 50 and the founding father of Ariane Poole Cosmetics. “In case you inform an 18-year-old she seems 25, she’ll be thrilled. However in the event you inform somebody who’s 58 that she seems 65, she’ll be horrified. We don’t wish to look good for our age, we wish to look good no matter our age, so it’s essential to adapt.”
We talked to skilled make-up artists ― throughout 60 themselves ― about how they assist different ladies let go of what’s now not working and take a look at new approaches to remain recent and glowing. They identified a few of the commonest errors they see and provided good methods to keep away from them.
“I firmly consider you'll be able to appropriate something with make-up,” Poole mentioned. “You don’t have to pile a great deal of product in your face, and also you don’t want filler and Botox, both.”

In relation to the 5 key subjects beneath, take word in the event you haven’t already made changes to the merchandise you’re utilizing and the best way you apply them.
1. Basis
In case you haven’t used primer earlier than, now is an effective time to begin. The consultants we spoke with hailed it as a lifesaver. “A standard downside with basis is that it disappears inside a few hours when utilized to older, thirstier pores and skin,” mentionedTricia Cusden, 75, the founding father of Look Fabulous Ceaselessly. “Eye shadows could crease on crepey eyelids, and lipstick could feather into the strains across the mouth. The answer to all these frustrations is to make use of primers to assist make-up keep put.”
It’s essential to reevaluate colours and shades on occasion, too. “The shade you select ought to match your neck, not your face,” Poole mentioned. “Take a look at a swatch in your chin and examine. In case you really feel washed out at first, don’t resort to a darker basis, however strive some bronzer as an alternative.”
Make-up artist Sandy Linter, 76, mentioned that in the event you’ve gotten used to utilizing powder, chances are you'll wish to strive a reformulation. “I inform my purchasers they'll get a glowier look with a mixture of moisturizer, primer and basis,” she mentioned. In case you’ve had unhealthy experiences with basis earlier than, Linter prompt you rethink: “Foundations are nothing to be afraid of now, although that they had a foul status prior to now for being too mask-like. Now there are foundations that enhance your pores and skin high quality and appears.”
2.Eyebrows
Hair can get thinner and sparser as we age, which may have an effect on the look of eyebrows ― and that has a big effect on total look. “Brows add stability to the entire face and definition to the attention space, so that they’re essential,” Cusden mentioned. The colour you’re utilizing to reinforce them makes an enormous distinction, she added, warning in opposition to utilizing the identical previous eyebrow pencil you’ve at all times used. “Enhancing brows to match one’s unique hair coloration could look a bit heavy,” she mentioned. “In case your hair has gone from brown to grey or blonde, then a smooth taupe coloration for brows can look good.”
It’s additionally a good suggestion to concentrate to what’s taking place with every forehead. “They don’t are likely to age evenly,” Poole famous. “I like to recommend utilizing forehead pomade or mascara, whereas noticing in the event you want extra on one forehead than one other. And do not forget that the top of your forehead ought to be straight throughout, not dropping down, which may make eyes appear extra hooded.”
3. Eyeliner
Sure, you continue to can use eyeliner. No, it shouldn’t be black. “Our eyes lose definition and appear smaller as we age, so that you positively want eyeliner,” Poole mentioned. “But it surely shouldn’t look harsh. As an alternative of black, go for charcoal grey or deep navy. Honest pores and skin would possibly do properly with muted brown or smooth olive. Deeper pores and skin tones look nice with navy or deep plum colours.”

Nonetheless questioning find out how to do eyeliner like a professional? Right here’s Poole’s tip: “Apply the liner alongside the bottom of the highest lashes, however cease simply earlier than you attain the top of the attention. This helps open the eyes and stops the attention from trying downturned.”
4. Concealer
In case you’ve been placing concealer on first, it’s time to change issues up and “apply it on prime of your basis or tinted moisturizer,” Poole mentioned. Up to now, she defined, concealers tended to be thick and heavy, however they’re now extra light-weight. Due to that, you don’t wish to displace them whenever you apply basis, which is why they go on after.
“And in the event you’re dry underneath the eyes, I really like utilizing a daytime eye cream, adopted by concealer after which basis,” she mentioned.
5. Blush
Even in the event you didn’t put on blush whenever you have been youthful, chances are you'll discover it useful now as your pores and skin tone adjustments. “I really feel that blusher is important on an older face to revive a stunning wholesome glow which lights up the entire face,” Cusden mentioned.
The place ought to it go? The consultants prompt a extra considerate strategy than a fast swipe someplace between your nostril and your eyes. “In case you place it too excessive on the cheekbones, you’ll draw consideration to underneath your eyes and even your jowls,” Poole mentioned. Her suggestion? “Apply it proper on the cheekbone, not any greater.”
This could be time to toss out your previous powdered blush and swap to one thing dewier. “I favor a cream-to-powder blush formulation so as to place the blusher simply as a cream, however then transfer it with a brush like a powder,” Cusden mentioned.
Whereas Poole prefers making use of blush proper on the cheekbone, Cusden prompt a extra “formed” strategy: “I goal to create a tear-drop form, however at an angle with the spherical half on the cheeks and the thinnest level on the hairline, simply degree along with your eyes.” To perform this, she prompt ranging from the middle of the attention and transferring down till you'll be able to really feel the decrease a part of your cheekbone. “Begin to apply the blush there after which, utilizing a brush, mix and sweep the colour up in the direction of your hairline,” she suggested.
Magnificence Is Ageless
Lastly, no matter you do, be type to your self. “I don’t settle for the perspective that getting older is a few kind of failure of will,” Cusden mentioned. “Everybody will get previous, however age is not any barrier to fabulousness. Nor does it imply we are able to’t apply some lovely merchandise to reinforce our seems. I really like my older face, as a result of it has all of the hallmarks of life, properly lived.”
Take a look at make-up artists’ favourite merchandise for trying youthful, beneath.
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"In relation to make-up software, mature pores and skin must be polished to take away lifeless pores and skin, dry patches, and improve pores and skin cell turnover," she mentioned, including that exfoliated pores and skin can even make basis look smoother and extra even.
She makes use of this lively exfoliator which makes use of potent fruit enzymes to softly slough off lifeless pores and skin cells together with nutrient-dense plant oils and honey to assist restore moisture and clear congestion.
Jeanette Aguirre, a Los Angeles-based lead make-up artist for Glamsquad, mentioned that she loves this luminous silk basis by Giorgio Armani on mature pores and skin as a result of it will not settle into superb strains and wrinkles. The hydrating formulation claims to blur imperfections and provide a glowy end.
Different comparable formulation foundations really helpful by our make-up artists embrace Future Pores and skin Gel Basis by Chantecaille, Koh Gen Do Maifanshi Moisture basis and Dior Ceaselessly Pores and skin Glow.
For a extra pure, on a regular basis make-up look, Aguirre reaches for this coloration correcting cream from Supergoop that accommodates mineral SPF50 for defense in opposition to UVA and UVB rays. She mentioned she likes the customizable and buildable protection provided by most CC lotions in addition to the skin-perfecting, pure end that it leaves behind.
CC Display screen can also be infused with some skincare substances, like apple extract to assist brighten the complexion and purple seaweed extract which might help shield pores and skin in opposition to free radical injury.
"Use a really finely milled unfastened powder," Zeytuntsyan mentioned. "I really like the Hourglass one as a result of it has reflective particles that assist keep that glow whereas nonetheless setting your make-up."
"For mature pores and skin, use a very wealthy and emollient moisturizer as a base in your basis," she mentioned. "I really like Embryolisse Lait Creme Concentre."
This iconic French face cream truly capabilities as each a moisturizer and a make-up primer and accommodates a mix of calming aloe, soy proteins, skin-softening shea and beeswax.
"Making use of blush on the apples of the cheeks provides the phantasm of a rounder face and might make you look younger," Zeytuntsyan added. She considers the Kosas cream blush and highlighter palettes to be a stupendous possibility due to their ultra-blendable and conditioning formulation that is fortified with skin-benefitting oils and botanicals. They're additionally accessible in three totally different shades.
"One other trick to make your eyes look brighter is to take [the] highlighter and apply it utilizing your finger in your forehead bone, heart of your eyelid and the inside nook of your eyes," Zeytuntsyan mentioned. "This can be a fast and straightforward solution to brighten and add a pop to your eyes with out the necessity for a ton of eye make-up. "
He prompt utilizing Charlotte Tilbury's Airbrush Flawless bronzer. Its pressed powder formulation is made utilizing micro-fine perfecting powders for a silky feeling on the pores and skin in addition to hyaluronic acid to hydrate.
"As soon as lashes are within the roller, squeeze and maintain for a fast rely of 10," he mentioned, cautioning in opposition to "pumping" lashes with the roller, which he mentioned "gained’t actually ‘set’ a curl. It gained’t final."
This extremely rated chrome steel lash roller guarantees to by no means pinch the fragile pores and skin across the eye and makes use of elongated silicone pads that will not break lashes.
He loves Mac Cosmetics' Eye Kohl eyeliner pencil within the shade Teddy, as a result of it is the right deep brown with the correct quantity of shimmer to catch mild and add depth.
For much more definition that will not drag eyes down, Freedman additionally prompt utilizing a barely lighter brown, like Mac Cosmetics' Powersurge, on the underside lash line.
"You possibly can combine it in along with your basis for an throughout dewy end or simply apply it to the excessive factors of your face, just like the tops of your cheekbones, for added radiance," Garrison mentioned.
She additionally mentioned she avoids drying lipsticks or matte lip paints, and that lip liners by NYX are what she usually grabs for many. Obtainable in a big number of shades, these lip pencils are creamy and long-wearing.
"I exploit a matte or satin highlighter within the nook of the eyes and transfer it upwards underneath the brown bone. That is higher than attempting to make use of concealer underneath the eyes, which creases tremendously," she mentioned.
For an additional wow impact, Setareh additionally applies a flesh-toned or white liner to the waterline, which might help the attention seem extra open and shiny.
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