Spotify CEO Daniel Ek Argues AI Could Be 'Potentially Huge For Creativity'

Spotify co-founder and CEO Daniel Ek regarded on the “optimistic facet” of synthetic intelligence on Tuesday and defined how AI may very well be “probably big for creativity.”

Ek’s made the feedback after an AI-generated Drake and The Weeknd tune went viral earlier this month, a buzzworthy tune that led the label Republic Data to name on Spotify — together with different streaming giants — to ax the songs from their platforms attributable to copyright infringement, Decrypt reported.

Spotify has just lately tried to include AI into its platform with its AI DJ characteristic, which launched in February and is about to “ship a curated lineup of music alongside commentary across the tracks and artists we expect you’ll like in a stunningly reasonable voice,” the platform famous.

“On the optimistic facet, this may very well be probably big for creativity,” Ek stated in a first-quarter earnings name on Tuesday, reported by Billboard.

“That ought to result in extra music [which] we expect is nice culturally, however it additionally advantages Spotify, as a result of the extra creators we have now on our service the higher it's and the extra alternative we have now to develop engagement and income.”

Spotify CEO Daniel Ek (heart) attends a recreation between the Los Angeles Clippers and Los Angeles Lakers in February 2022. Spotify has tried to include AI into its platform with its AI DJ characteristic, which launched in February.

Photograph by Andrew D. Bernstein/NBAE through Getty Photos

Ek stated he has but to see “something transferring as quick as the event of AI” in the mean time, TechCrunch famous. “We’re in fixed dialogue with the trade about these items,” Ek stated. “And it’s vital to state that there’s the whole lot from … faux tracks from artists which falls in a single bucket to … simply augmenting utilizing AI to permit for expression, which most likely falls within the extra lenient and simpler buckets.”

Ek, within the firm’s “For the Document” podcast on Tuesday, acknowledged that he’s “very conversant in the scary elements” of AI, as effectively.

“I select to have a look at the glass as extra half-full than half-empty,” Ek stated. “I feel if it’s executed proper, these AIs can be included into nearly each product suite to allow creativity to be accessible to many extra folks around the globe.”