By Victoria Waldersee
BERLIN – BMW fourth-quarter group gross sales rose 10.6%, the carmaker mentioned on Tuesday, helped by easing provide chain bottlenecks in a 12 months that has been suffering from battle in Ukraine and lockdowns in China.
Full-year deliveries had been down 4.8%, with Europe and China hardest hit by provide chain troubles that curbed output, notably within the first half of the 12 months.
However gross sales bounced again within the fourth quarter because the group rejigged provide chains in Europe and lockdowns had been lifted in China. Gross sales grew 10.9% and 12.7% 12 months on 12 months in Europe and China respectively.
Deliveries in the USA had been extra secure, falling by only one.3% for the 12 months, with a lift from fourth-quarter progress at 11.1%.
Gross sales of totally electrical autos additionally carried out nicely, greater than doubling to 215,755 over the 12 months.
“We're assured we are able to construct on this success in 2023, as we proceed to see notably excessive order consumption for our totally electrical fashions,” mentioned Pieter Nota, administration board member liable for buyer, manufacturers and gross sales.
BMW weathered the early days of the COVID-19 pandemic higher than opponents, reaching report gross sales in 2021. Although 2022 was extra problematic, it has to this point offset the drop in gross sales volumes with larger costs.
The carmaker now plans to to maneuver to a direct gross sales mannequin in 24 European markets, with brokers appearing as gross sales representatives, it mentioned in Tuesday’s buying and selling replace.
The intention is to succeed in out to “new, online-savvy buyer goal teams”, it added.
The corporate’s Mini automobile model might be offered via this enterprise mannequin from 2024, with the BMW model to observe in 2026, the corporate mentioned.
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