FRANKFURT – German sporting items maker Adidas on Thursday stated it has put beneath evaluate its enterprise partnership with rapper and clothier Kanye West.
“After repeated efforts to privately resolve the state of affairs, we've got taken the choice to put the partnership beneath evaluate. We'll proceed to co-manage the present product throughout this era,” the corporate stated.
CNBC, which first reported the information, stated West had been publicly essential of Adidas and its CEO and informed the broadcaster that the German group was copying his concepts. Adidas has been partnering with West since 2013, CNBC stated.
“Adidas has all the time been about creativity, innovation and supporting athletes and artists to realize their imaginative and prescient. The adidas Yeezy partnership is likely one of the most profitable collaborations in our trade’s historical past,” Adidas stated.
“We additionally acknowledge that every one profitable partnerships are rooted in mutual respect and shared values.”
Information about Adidas placing the partnership beneath evaluate comes lower than a month after West’s attorneys despatched a letter to Hole Inc notifying the attire chain he was terminating his partnership with the corporate.
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