Turkish Airways has rebranded as Türkiye Hava Yolları, in line with President Recep Tayyip Erdogan.
The transfer is a part of the nation’s push to be internationally referred to as “Türkiye”, which is how its title is spelled and pronounced in Turkish. The title is pronounced tur-key-yay.
“Turkey now not exists. It's Türkiye,” Erdogan mentioned throughout a ceremony marking the launch of a brand new communications satellite tv for pc.
“Türkiye Hava Yolları will likely be inscribed on the our bodies of our planes as an alternative of Turkish Airways.”
In Turkish, “Hava Yolları” interprets as airways.
Why has Türkiye modified its title?
Erdogan’s authorities mentioned the title “Türkiye” higher represents Turkish tradition and values - though some observers have steered that the transfer is an effort to dissociate the nation from from the chook, turkey.
In a December assertion, the Turkish authorities mentioned the rebrand was to "protect and glorify the tradition and values of our nation."
The nation referred to as itself Türkiye in 1923, following its declaration of independence. In December 2021, Erdogan mandated that the phrase 'Made in Türkiye' be displayed on Turkish exports.
The tourism sector has been on the forefront of the rebrand. Earlier this yr, the Turkish authorities launched a promotional video depicting vacationers from the world over saying “Hey Türkiye” at well-known locations.
Slowly however certainly, worldwide observers have made the swap too.
The U.N. and NATO formally started utilizing “Türkiye” as an alternative of “Turkey” this yr.
NATO Secretary Normal Jens Stoltenberg referred to the nation as “Türkiye” throughout visits to Helsinki and Stockholm this week, as did Finnish President Sauli Niinisto and Swedish Prime Minister Magdalena Andersson.
The 2 nations try to beat a Turkish objection to their bid to hitch the navy alliance.
As a NATO ally, Ankara has the ability to dam their membership bids. The nation accuses the 2 Nordic nations of backing Kurdish militant teams.
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