– McDonald’s eating places flung open their doorways in Moscow as soon as once more on Sunday below new Russian possession and a brand new title, Vkusno & tochka, which interprets as “Tasty and that’s it”.
Right here’s what we all know:
LOGO:
The well-known Golden Arches have been taken down and changed with a brand new brand comprising two fries and a hamburger patty towards a inexperienced background.
BRANCHES:
Vkusno & tochka reopened on Sunday in Pushkin Sq. in what was McDonald’s first restaurant in Soviet Moscow in 1990, when it bought as many as 30,000 burgers, however the queue exterior the restaurant was a lot smaller than three many years in the past.
Initially 15 rebranded eating places will open in and across the capital and one other 200 eating places by end-June and all 850 by the tip of summer season, executives stated on Sunday.
MENU:
McDonald’s flagship Massive Mac is lacking, however different in style gadgets are on a smaller menu promoting at barely decrease costs.
A double cheeseburger was going for 129 roubles ($2.31) in contrast with roughly 160 below McDonald’s and a fish burger for 169 roubles, in contrast with about 190 beforehand.
OWNERSHIP:
Siberian businessman Alexander Govor has taken over the franchise operation by his agency GiD LLC. He has been a McDonald’s licensee since 2015 and had helped the chain develop into distant Siberia, the place he operated 25 eating places.
McDonald’s can have an possibility to purchase its eating places in Russia again inside 15 years, Russian authorities have stated.
MANAGEMENT:
McDonald’s former Russian head Oleg Paroev is operating the enterprise as chief govt of Vkusno & tochka.
Till the takeover, he had labored for McDonald’s for seven years, together with as chief monetary officer of the Russian enterprise for 6-1/2 years till November 2021, in accordance with his LinkedIn profile.
He was appointed Russia McDonald’s CEO in February, weeks earlier than Moscow despatched tens of hundreds of troops into Ukraine on Feb. 24.
Govor will retain the chain’s tens of hundreds of staff for no less than two years, McDonald’s stated final month.
($1 = 55.7500 roubles)
Post a Comment