SOMERSET, Mass. (AP) — Actor Sacha Baron Cohen has dropped his lawsuit in opposition to a Massachusetts hashish dispensary that used a picture of his character Borat on a billboard with out his permission.
A doc filed in Boston federal courtroom on Tuesday mentioned the 2 sides have agreed to dismiss the case introduced final yr by the “Borat” star.
The authorized submitting didn't point out any settlement within the case. Emails looking for remark had been despatched Wednesday to attorneys for Baron Cohen and the dispensary, Somerset-based Photo voltaic Therapeutics Inc.
The billboard confirmed Baron Cohen posing as Borat with two thumbs up and the phrases “It’s good!” — certainly one of Borat’s catchphrases. The billboard alongside a Massachusetts interstate freeway was taken down three days after Baron Cohen’s attorneys despatched a cease-and-desist order to the dispensary, based on the swimsuit.
His attorneys mentioned within the criticism that the actor “by no means would take part in an promoting marketing campaign for hashish” and that the usage of his picture falsely conveyed to the general public that he endorsed the corporate’s merchandise.
Baron Cohen and his California-based firm Please You Can Contact LLC had been looking for $9 million in damages.
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