By Sheila Dang
– On-line message board platform Reddit Inc mentioned on Thursday it's launching a brand new Uncover tab that can characteristic photographs and movies from throughout the location to make its cellular app extra visually interesting.
The brand new characteristic comes after Reddit confidentially filed for an preliminary public providing in December. The corporate is aiming for no less than a $15 billion valuation, Reuters has beforehand reported.
Reddit has 52 million day by day customers and is a well-liked on-line platform for individuals to collect in communities, or subreddits, to debate pursuits equivalent to finance, gardening and health.
The Uncover tab will let customers scroll via photographs and movies from subreddits which are just like ones they're already part of. It's the first new tab on the app that the corporate has launched in almost two years, Reddit mentioned.
Throughout testing, one in 5 customers joined no less than one new subreddit after utilizing the Uncover tab, Reddit mentioned in a weblog put up.
Social media firms have been more and more gravitating towards video over the previous yr as a result of viral recognition of short-form video app TikTok. Fb proprietor Meta Platforms Inc on Tuesday rolled out its TikTok-like characteristic Reels to customers in additional than 150 nations.
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