GOOGLE warned that Apple's iMessage lock-in function is a trigger for bullying amongst youthful Android customers.
The tech large additionally accused Apple of benefiting from the bullying as a part of an intentional technique to lure youthful customers to iPhone and away from Android.
Apple's iMessage service comes with a number of options which can be solely out there on iOS units.
A few of these options embody turning your self into an avatar, referred to as Memoji, and, most famously, color-coding messages in order that iMessages are blue and SMS texts (from Android units) are inexperienced.
Nevertheless, this colour distinction in iMessages has promoted alienation and even bullying amongst youthful Android customers, a brand new report shared by the Wall Road Journal says.
The report states that the iOS function has elevated the stress for younger individuals to modify over to iPhone in order that they don't seem to be the 'inexperienced message' within the textual content field.
“Apple’s iMessage lock-in is a documented technique. Utilizing peer stress and bullying as a technique to promote merchandise is disingenuous for a corporation that has humanity and fairness as a core a part of its advertising and marketing,” Google’s head of Android Hiroshi Lockheimer tweeted.
Many youngsters and college-aged younger individuals additionally really feel that Apple's iMessage service has develop into a means for iPhone customers to point out that they not solely personal an iPhone however are part of an unique messaging platform.
"I do not know if it is Apple propaganda or identical to a tribal in-group versus out-group factor happening, however individuals do not appear to love inexperienced textual content bubbles that a lot and appear to have this visceral detrimental response to it," Grace Fang of Wellesley Faculty in Massachusetts stated.
Inside emails despatched by Apple executives revealed that the corporate did contemplate making iMessage out there on Android to draw extra customers however in the end determined that the transfer could be to their detriment.
“iMessage on Android would merely serve to take away [an] impediment to iPhone households giving their youngsters Android telephones," govt Craig Federighi wrote.
And, after all, whereas Google could also be real of their considerations over bullying, they might additionally profit financially from Apple making iMessage extra inclusive as customers might entry the platform on Android units.
“iMessage mustn't profit from bullying. Texting ought to deliver us collectively, and the answer exists. Let’s repair this as one business,” tweeted the official Android account.
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