The Godó Group has purchased a majority stake in Experientia Sports activities.
TheGodó Group has purchased a majority stake in Experientia Sports activities
Created in 2021, Experientia S
The corporate additionally provides different technique, commercialization and sponsorship measurement companies, in addition to audiovisual consulting and a division for the event and manufacturing of exhibitions and museums. Amongst its main shoppers are related corporations similar to Coca-Cola, Suntory, Skoda, Zurich and Adidas.
Experientia has participated in essential initiatives similar to the event of the Legends soccer museum, which will likely be inaugurated within the coming days, and the Magallanes and Elcano exhibition. with out limits He has lately began collaborating on the Madrid In Sport venture, created by Madrid Metropolis Council with the goal of selling and professionalizing the online game trade within the capital. Added to those initiatives is the group of sporting occasions similar to the intense mountain bike competitors Skoda Titan Desert in Morocco and Almeria, the Neom Titan Desert in Saudi Arabia, the Zurich Marathon in Barcelona, the Zurich Marathon in Sant Sebastià or the collection of Mussara cycle marches and the Trial Indoor in Barcelona, amongst others.
With this operation, the Godó Group intends to advertise, along with the Experientia S. group
"The alliance with the Godó Group will assist increase the expansion of Experientia S
Carlos Godó, CEO of the Godó Group, says: "For 4 years we have now been engaged on our diversification technique, disinvesting in belongings during which we didn't have a majority or that weren't strategic, and buying belongings within the discipline of content material and experiences that convey nice added worth to manufacturers. The operation of Experientia S
Amongst them are Casanova, a inventive company with nice expertise in branded content material, and the social and affect company Leaders, now renamed Milkyway. It has additionally purchased marketing campaign activation company Digital Group and organically created experiential company Uptivity. This final company will now be a part of Experientia S
All these group acquisitions have been built-in into the perimeter of the We Rock subholding, whose common supervisor is Jorge Planes, who has led the acquisitions of the businesses.
The Godó Group provides these companies to its vast provide in press, radio and digital. It has very prestigious media with management positions within the digital discipline, similar to La Vanguardia, the group's flagship and nationwide journalistic benchmark with greater than 140 years of historical past, or Mundo Deportivo, one other of its nice headlines, dean of the sports activities press since 1906. He additionally leads the radio in Catalonia with the generalist radio RAC1 and the musical radio RAC105. As well as, it additionally has, amongst others, merchandise similar to Journal, Vanguardia File, Història i Vida, Libros de Vanguardia, and many others.
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