Vice takes a leap ahead with the entry of 17 million euros from the funding fund Iris Ventures and 5 sports activities stars linked to Barça: Leo Messi, Antoine Griezmann, Andrés Iniesta, Sergio Busquets and Sergi Roberto.
Vice takes a leap ahead with the entry of 17 million euros from the funding fund Iris Ventures and 5 sports activities stars linked to Barça: LeoMessi, Antoine Griezmann, Andrés Iniesta, Sergio Busquets and Sergi Roberto. The footballers have entered via Barlon Capital, an funding car managed by Javier Rubió.
"Within the unfavorable financial context, this inflow of sources confirms the potential of our hamburger chain," celebrates Aleix Puig, co-founder with Oriol de Pablos of the corporate, which has refined the smash burger class.
The cash might be used to convey the model to 10 Spanish cities. "Presently, we function in Barcelona and Madrid and now we'll start to develop in cities like Zaragoza and different giant cities in Andalusia," says Puig, who after profitable Masterchef in 2019 launched the enterprise with a transparent give attention to dwelling supply. and in advertising via social networks.
The financing can even go in direction of hiring workers: Vice expects to go from 430 to 800 employees because it lands in new cities. As well as, the corporate will put money into enhancements to its technological system and within the switch of workplaces in Barcelona, the place its headquarters are presently positioned.
With this progress plan, the corporate expects to double its turnover. In 2022, it was 19.5 million euros and this yr, the startup expects to exceed 40 million euros, additionally reaching optimistic gross revenue (ebitda).
The enterprise mannequin will stay the identical: put together takeaway meals in its ghost kitchens (it now has 12, between Barcelona and Madrid) and subcontract the supply via the Glovo platform, with which it has signed an exclusivity settlement. Regardless of being a digital native model, Vicio has two kitchens that additionally function as eating places, a method that permits it to strengthen ties with its clientele.
With the entry of latest buyers, Puig and De Pablo have misplaced management of the property in favor of Iris and Barlon. In return, they've gained monetary sources and public notoriety. Though the 5 footballers won't be official model ambassadors, Puig is assured that they are going to be posting content material linked to Vice on their social networks.
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