Regardless of its colourful jewels that don't precisely go unnoticed, the Catalan jewelery agency Wilhelmina Garcia continues to be little recognized within the nationwide market.
Regardless of its colourful jewels that don't precisely go unnoticed, the Catalan jewelery agency Wilhelmina Garcia continues to be little recognized within the nationwide market. Not so in locations as distant as South Korea, Hong Kong or the US, that are the principle gross sales markets for this model, which final 12 months had a turnover of 700,000 euros. "Now I need to reverse this case and make Wilhelmina Garcia recognized in Spain," says Rocío Canals, founding father of this agency that, a priori, has a reputation that sounds little like Catalan or Spanish. "The grandmother of a Swedish good friend with whom she was going to create the model was referred to as Wilhelmina, and we joined it with Garcia, which is my second final title," the entrepreneur explains.
Canals explains that he has come "up thus far with none marketing strategy, I did not even contemplate creating an organization initially, every part has been very natural". It began in 2012, in a jewellery workshop the place the entrepreneur went within the afternoon, after work. "It was a pastime that helped me to flee from my day-to-day life as a publicist in entrance of the pc," recollects Canals. Wilhelmina Garcia's first designs have been born in that workshop, to which Canals step by step devoted increasingly more hours, till in February 2020 she based the corporate.
Primarily based in Barcelona, the corporate employs six individuals and outsources the manufacturing of jewelery to 2 workshops in Córdoba. For gross sales, it has its personal on-line retailer, but in addition a major presence in multi-brand shops, because of which it reaches practically 20 international locations. Wilhelmina Garcia additionally has three showrooms: one in Paris, one in London and one other in New York.
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