CBS President and CEO George Cheeks has opened up in regards to the “errors” that surrounded a scarcity of closed captioning throughout a telecast of Puerto Rican artist Unhealthy Bunny’s opening efficiency at Sunday’s Grammy Awards.
Cheeks weighed in on the closed captioning of the efficiency ― and Unhealthy Bunny’s Grammy Award acceptance speech for Finest Música Urbana Album ― after followers referred to as out using “[SINGING IN NON-ENGLISH]” and “[SPEAKING NON-ENGLISH]” in the course of the telecast.
Cheeks, in response to a letter despatched by Rep. Robert Garcia (D-Calif.), wrote that he took “full duty” for the controversy and acknowledged that there ought to have been a bilingual captioner available for the ceremony, Selection reported.
“Regrettably, errors have been made with respect to the closed captioning of his efficiency and subsequent acceptance speech,” Cheeks wrote.
“We labored with a closed captioning vendor that didn't execute at an ordinary to which we should always rightfully be held. Regardless, we should always have monitored the state of affairs extra intently. A bilingual (English- and Spanish-language) real-time reside captioner ought to have been utilized and the phrases used on the display have been insensitive to many. I take full duty for what occurred.”
Cheeks added that the community’s closed-captioning workforce up to date captions earlier than the Grammys aired a second time on the West Coast and for video on its streaming platform.
“Our groups are actually re-examining the closed captioning course of for all reside leisure occasions on the Community to make sure we correctly caption Spanish-language content material,” the CBS head wrote.
The captioning chaos started as Unhealthy Bunny kicked off the ceremony with a mashup of “El Apagón” and “Después de la Playa,” songs from his Grammy-winning album, “Un Verano Sin Ti.”
Garcia, in a letter to Cheeks earlier this week, described himself as a proud Latino immigrant and referred to as out the community for its failure to ship Spanish closed captioning throughout its preliminary airing of the ceremony.
“For too many Spanish-speaking People, it felt disrespectful of our place in our shared society, and of our contributions to our shared tradition. For the listening to impaired neighborhood, this failure was hurtful,” Garcia wrote.
Garcia later added: “I'm gratified by your efforts to handle issues, together with including closed captioning to replays of the efficiency, however I urge you to take critical measures to handle the failures which made this error attainable.”
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