BRITS who shed weight in Wolverhampton will likely be rewarded with cinema tickets and grocery store vouchers.
A government-backed trial starting at the moment will see sofa potatoes obtain a free app that rewards them for consuming veggies and exercising.
The app generates personalised well being targets for each consumer, comparable to growing step counts and consuming fruit.
Throughout 20 weeks individuals in Wolverhampton will attempt to rating as many targets as doable, amassing factors alongside the way in which which could be exchanged for freebies.
Sainsbury’s, M&S, John Lewis and Primark are amongst retailers collaborating within the £3 million venture.
If the trial is deemed successful the scheme may very well be rolled out throughout England.
A report evaluating it's due out early subsequent yr.
Ministers hope incentivising wholesome existence will result in a drop within the variety of overweight Brits.
And so they suppose within the long-term it's going to cut back eye-watering NHS ready lists.
Well being Minister Neil O’Brien mentioned: “We're dedicated to serving to individuals lead more healthy, happier lives and the Higher Well being: Rewards app goals to place individuals answerable for their very own well being.
“The pilot will check the position that rewards and incentives can play alongside expertise in making it simpler for individuals to eat higher and improve bodily exercise and I look ahead to seeing the outcomes. If you happen to stay in Wolverhampton, please don't hesitate to enroll.”
Councillor Ian Brookfield, Chief of the Metropolis of Wolverhampton Council added: "We're working onerous to enhance the general well being of everybody in Wolverhampton by offering progressive options which might help our residents get extra lively.
"We're already making important progress in tackling bodily inactivity, bettering infrastructure and making environmental modifications to allow individuals to be extra lively, and we're delighted to be working with the Division for Well being and Social Care on this necessary pilot programme to see whether or not providing incentives might help individuals make optimistic modifications to enhance their well being and wellbeing."
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