The final time British actor Idris Elba was in Davos through the World Financial Discussion board, it was to carry out as a DJ at a celebration with R&B celebrity Mary J. Blige.
Virtually a decade later, the versatile artist is again within the Swiss Alpine village together with his spouse, Sabrina Dhowre Elba, in a really completely different position: as an advocate for meals safety and efforts to fight local weather change.
Throughout his earlier gig in 2014, "messaging was, you realize, 'have a great time guys'," Elba instructed AFP.
"There have been some very, very attention-grabbing individuals as my viewers, but it surely's nothing in comparison with being right here this time."
The Elbas, who're goodwill ambassadors for the UN's Worldwide Fund for Agricultural Improvement, are in Davos to induce the world's company and political elite to do extra to assist small farmers in Africa.
"Now we have particular targets and particular focusing on and messaging to do whereas we're right here," he stated.
"It has been a really completely different expertise from the primary time."
For extra watch Euronews' report within the video above.
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