-Greater than 500 of Twitter’s advertisers have paused spending on the micro running a blog web site since Elon Musk’s takeover final yr, The Data reported on Wednesday, citing an individual aware of its advert enterprise.
The social media firm’s day by day income on Jan. 17 was 40% decrease than the identical day a yr in the past, the report added.
The drop within the firm’s income was first reported by expertise publication Platformer on Tuesday.
Twitter didn't instantly reply to a Reuters’ request for touch upon each the media reviews.
Since Musk took over Twitter final October, company advertisers have fled in response to the billionaire shedding 1000's of staff and dashing a paid verification characteristic that resulted in scammers impersonating firms on Twitter.
The social media platform lately reversed its 2019 ban on political advertisements and mentioned that it might chill out promoting coverage for “cause-based advertisements” in the USA and align its advert coverage with TV and different media shops.
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