SINGAPORE – Apple Inc on Wednesday saved costs for its newest iPhone secure in the USA, however raised costs in some Asian international locations the place currencies have dropped towards the greenback previously yr.
Patrons of the essential iPhone 14 in Japan – the place the yen has slumped 24% since September – pays 20% greater than they did for the iPhone 13 when it was launched a yr in the past at 99,800 yen ($692.81).
The iPhone 13 presently prices 107,800 yen in Japan. Earlier this yr, Apple hiked the worth of the mannequin by almost a fifth to 117,800 yen after the yen weakened.
In China, although, Apple’s third-largest market after the USA, the corporate priced the iPhone 14 at 5,999 yuan ($862.42) – the identical because the iPhone 13 launch value – regardless of a 7% drop within the forex.
Analysts have stated Apple ought to brace for a weakening of demand in China, the place the economic system has been harm by a sequence of COVID-19 lockdowns which have squeezed shopper spending.
Apple’s April-June quarterly income in Higher China fell 1% after a streak of robust quarters within the area.
The corporate had beforehand introduced reductions on iPhones in China, the place the iPhone 13 is now out there at 5,399 yuan.
($1 = 144.0500 yen)
($1 = 6.9560 Chinese language yuan renminbi)
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