By Joyce Lee
SEOUL – Samsung Electronics unveiled its newest high-end foldable smartphones on Wednesday, maintaining costs on the identical degree as final yr’s in a bid to cement its management in an increasing area of interest market.
The smartphone maker priced its clamshell Galaxy Z Flip4 at $999.99, and the 5G-enabled top-line Galaxy Z Fold4 with a 7.6-inch foremost display screen to begin at $1,799.99 in the US, the identical because the launch costs of final yr’s fashions.
“We’ve efficiently reworked this class from a radical mission to a mainstream machine lineup loved by thousands and thousands worldwide,” stated TM Roh, president and head of cell expertise at Samsung Electronics.
The Galaxy Z Flip4 and Z Fold4, in addition to its newest earbuds, Galaxy Buds2 Professional, might be typically obtainable beginning Aug. 26 in choose locations equivalent to the US, components of Europe and South Korea.
Counterpoint Analysis forecast international shipments of foldable smartphones to develop to 16 million items this yr, simply 1.2% of the 1.36 billion smartphone shipments forecast, however a soar from 9 million foldables shipped final yr.
Though the general smartphone market is seen shrinking this yr as customers spend much less, foldable smartphones are more likely to fare higher, as their quirky type issue, giant screens and portability appeal to curiosity, analysts stated.
Samsung held a 62% market share in foldable smartphones within the first half of 2022, adopted by Huawei at 16% and Oppo at 3%. Counterpoint forecast Samsung’s share within the second half might be round 80% after the brand new releases.
Samsung stated it's aiming for foldable cellphone gross sales to surpass that of its previous flagship smartphone, Galaxy Be aware, within the second half.
“Foldables have helped Samsung differentiate itself… Apple might be Samsung’s key competitor sooner or later and we anticipate a foldable to be launched from Apple in both 2024 or 2025,” stated Counterpoint senior analyst Jene Park.
Samsung stated the most recent fashions make it simpler for cellphone house owners to make use of standard apps equivalent to Instagram and Microsoft’s Outlook.
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