-Britain’s largest sportswear retailer JD Sports activities Trend will promote Footasylum to German asset administration agency Aurelius Group for an enterprise worth of about 45 million euros ($46 million), the businesses stated on Monday.
Britain’s competitors regulator final yr ordered JD Sports activities to promote Footasylum after it discovered that the mix may result in a “worse deal” for customers.
JD Sports activities, which sells manufacturers corresponding to Nike, Adidas and Puma in its bodily and on-line shops, purchased Footasylum in 2019 for 86 million kilos ($102.9 million) in its quest for dominance within the sportswear market.
Sky Information was the primary to report in July that JD was in unique talks to promote Footasylum to Aurelius.
($1 = 0.9783 euros)
($1 = 0.8209 kilos)
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