– Blackstone-backed Candle Media Tuesday introduced it's buying ATTN:, a media firm greatest recognized for topical short-form movies focusing on Gen Z and Millennials. The money and inventory deal is valued at $100 million, based on two sources.
Launched in 2014, ATTN:‘s movies search to deconstruct social points and information tales for its viewers, similar to one video recorded by former California Governor Arnold Schwarzenegger denouncing Vladimir Putin’s invasion of Ukraine. ATTN: additionally has labored with manufacturers together with Amazon, Ford, Google, Intel, Mattel, P&G, Goal and T-Cellular.
“ATTN: has a deep, digital-native understanding for tips on how to minimize by way of the noise and attain in the present day’s audiences by way of partaking content material on social media,” Candle Media Co-CEOs Kevin Mayer and Tom Staggs mentioned in an announcement saying the deal.
Candle mentioned it might assist present the monetary backing and experience to speed up ATTN:‘s development throughout social media, tv and on streaming providers.
The transaction is the most recent in a sequence of offers for Candle Media, together with ones with Reese Witherspoon’s Howdy Sunshine and kids’s leisure studio Moonbug Leisure, creator of CoComelon preschool sequence on Netflix.
ATTN: founders Matthew Segal and Jarrett Moreno will proceed to supervise day-to-day operations.
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