At this time, the vacationer coronary heart of Barcelona solely has one solution to enhance the provide of accommodations within the luxurious section as a result of municipal moratorium: the transformation of current institutions that determine to improve.
At this time, the vacationer coronary heart of Barcelona solely has one solution to enhance the provide of accommodations within the luxurious section as a result of municipal moratorium: the transformation of current institutions that determine to improve. This is without doubt one of the routes adopted by the outdated Crowne Plaza (4 stars), on Rius i Taulet avenue in Montjuïc. After a complete funding of 18 million euros, the resort, owned by the Diagonal Plaza firm, grew to become a five-star resort beneath the InterContinental model, of the British group IHG. And it did so within the midst of a pandemic, thus turning into the primary luxurious resort to open in Barcelona in 2021.
The 273 rooms, the frequent areas and the gastronomic provide had been utterly renovated to boost them to the next stage –they've a Michelin star restaurant–.
The end result: a change in clientele, feedback the overall supervisor of the resort, Enrique Escofet. Friends arrive from the USA, the UK, France, Germany, the remainder of Spain – as earlier than the transformation – however the weight of vacationers from the United Arab Emirates, Korea or Singapore has elevated with the leap to the posh provide. “It's a shopper with excessive buying energy, who values the tradition of town and gastronomy, is respectful and who spends extra,” Escofet factors out.
Its occupancy this 2023, as in the remainder of the sector, has improved in comparison with final yr, which started with restrictions as a result of omicron variant of the covid. Simply earlier than Easter, the Intercontinental was at 74% capability, 25% greater than in 2022, whereas the speed has elevated by 18%. An ordinary room doesn't fall under 350 euros per night time – it's normally round 400 euros.
For this coming week they anticipate occupancy to extend, though Escofet factors out that, now greater than earlier than, filling as many rooms as attainable will not be its predominant goal. “Our driver will not be the amount, however the worth”, he emphasizes.
It's the kind of vacationer provide that, in his opinion, Barcelona ought to guess on. “Town has challenges, but it surely maintains an excellent model energy; we now have Gaudí, we now have the ocean... we simply want extra direct flights to distant locations and another luxurious resort model”, he considers. The arrival of a 4 Season or a Bulgari –he continues– would increase the standard of the demand for your complete metropolis and the typical costs of the set of institutions.
Whereas demand and costs rise, the resort is immersed in an enchancment plan because of its transformation right into a five-star resort. One in all his newest initiatives on the Intercontinental has consisted within the creation of a 2,000 m2 backyard roof. On this approach, the roof that covers the realm akin to the assembly and congress rooms has been transformed right into a backyard with native varieties and an orchard that provides the restaurant. “This permits us to save lots of 30% power within the rooms”, feedback Escofet.
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