Roca buys its first company in the US

Roca Group, one of many world leaders within the design and manufacture of merchandise for the toilet area, has taken a brand new step in its penetration technique in the USA.

Roca Group, one of many world leaders within the design and manufacture of merchandise for the toilet area, has taken a brand new step in its penetration technique in the USA. The corporate managed by the Roca household has acquired the toilet furnishings firm Madeli, based mostly in Florida and with a community of 500 factors of sale within the nation.

The group has refused to make the quantity of the operation public, arguing that it's topic to confidentiality clauses. Madeli is what is called a distinct segment model, specialised within the premium phase of furnishings and mirrors, with a turnover of round 13 million dollars a yr.

The incorporation of Madeli is a good advance for the method to the US market. Till now, Roca solely had a industrial workplace and two warehouses within the nation. Its place is expanded any more with a design and manufacturing plant.

Its funding in North America had targeted lately on Mexico, the place it has two porcelain factories, in Monterey and Puebla, acquired in 2016, in addition to a faucet advertising firm.

Sources from the group led by Albert Magrans burdened that "it's a strategic motion as a result of complementarity of Madeli's portfolio with its present catalog of merchandise for the toilet area, in a market the place furnishings is the decisive aspect that drives the acquisition of the remainder of the merchandise within the toilet.” As well as, they added, "the acquisition will permit the Spanish firm to have 500 new factors of sale within the US, with the desire to proceed with the expansion of Madeli." The operation has been suggested by Alantra.

The industrial entry into the US market has been accompanied by flagship initiatives within the discipline of structure and inside design. These embody loos in premium residences positioned in accommodations, luxurious residences, and resorts in New York, Miami, Washington, and Atlanta.

With a turnover of greater than 2,000 million euros, Roca is current in 170 international locations, with 76 factories and greater than 21,000 staff.

The group is the market chief in Europe, Latin America and India. As well as, it has a robust presence in Asia, the Center East, Australia and Africa. "Due to this, it's a world chief in its exercise," mentioned firm sources.